Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes.
Clippings from his favourite East Bay Times featured on the Anta shoes, which sold out in Oakland, California, in hours along with a package of action photographs of the professional basketballer who plays for NBA team the Golden State Warriors.
Along with the US$190 KT4 shoes - which had clippings of Thompson's feats in English and Chinese around the shoe and across the outsole - the 150 local purchasers got a one-year subscription to any Bay Area News Group paper. Many had queued overnight to be sure of a pair.
A further 10,000 pairs are being sold in China for $390 each. The BANG "brand ambassador" role followed his locker room routine of reading a newspaper "to get away from looking at a screen" before games, a suggestion made by his mother. "It's really just helped me relax and take my mind off what I got to go out there and do and all the pressure that comes with it," he says.
The shoes are part of Anta's KT Series, a Chinese brand with which Thompson has had a deal since 2014 and resigned for $80 million and ten years in 2016.
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