MPP Global and Agillic have teamed to provide what they say is an end-to-end subscription solution combining Agillic's personalisation and omnichannel marketing platform with MPP Global's subscriber management and billing.

"Strong synergy" between the two products offers business value and a competitive edge to subscription and media businesses, they say in a statement.

Agillic chief executive Emre Gürsoy says their combined competencies offer tangible business value to clients, while MPP's Ian Gray says the partnership enables organisations to identify, understand and serve each customer "in a very personal and engaging way".

The two recently published a playbook covering subscriber acquisition strategies and trends for 2021.