New role for Layland at ADvendio

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Kathryn Layland has joined ADvendio as chief revenue officer after 17 months with Ingenta.

The advertising industry veteran has worked with UK national and regional newspaper publishers and systems developers, most recently Lineup and Ingenta.

In her new role she will be responsible for worldwide sales and marketing for ADvendio - which develops Salesforce-powered advertising management software - as the company expands in both geography and media reach.

Chief executive Bernd Bube says her introduction to the company is "a milestone" in its international expansion. "We are delighted to bring Kathryn to our team, given her track record in the advertising, publishing and technology industries, and we are looking forward to working with her.

"We are confident we will benefit from her extensive experience, as we expand in cross-media advertising management and improve our services across different media platforms.

She joins a growing team working in countries including the UK, Ireland, Germany, Chile, Australia, the US and Canada. ADvendio claims media company customers in more than 25 countries, streamlining cross-channel ad sales across systems including Doubleclick DFP, One by AOL, Smart AdServer, AppNexus and supply-side platforms such as DoubleClick Ad Exchange, Adform, and Rubicon Project.

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