News Corp invites staff to tell it where to go

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Big and disruptive ideas are in demand as part of a News Corp initiative to boost innovation.

The 8000 employees of Rupert Murdoch's Australian publishing business are being asked to share ideas, "re-energising the creativity and inspiration within News Corp's talent pool".

The News Bolt programme is being launched in partnership with Slingshot Accelerator and aims - according to chief programme director Ben Hutt - to create "real, long-lasting impacts" on News Corp's operations, far beyond simply finding new, smarter tech.

"It's about facilitating growth through big ideas and potential new business ventures by gaining access to and collaborating with an entrepreneurial community. It's also about re-energising the creativity and inspiration within News Corp's talent pool, drawing out ideas and solutions, and in doing so, helping people rediscover their passion for what they do and what News Corp stands for."

The programme is sponsored by News Corp Australasia executive chairman Michael Miller and led by mergers and acquisitions and strategy general manager Richard Skimin.

Miller says creativity, bold thinking, and innovation is "deep within the heart" of News Corp. "With a history of entrepreneurialism, taking risks and innovating for success, we believe in thinking creatively, and challenging the status quo.

"Our people are the key to our future success. Our leadership, our talent and increasing collaboration is exciting, as it is facilitating innovative thinking from a passionate team of people.

"We are working in exciting times in our industry and in our business, a time of enormous opportunity and potential. We do what no other company in Australia can do and we will continue to invest in our company, to innovate and push the boundaries of what we think we know, and what we think we can do."

In 'the relentless pursuit of the next big ideas', News will use 'town halls', showcases, 'innovation sprints', workshops, mentoring and pitch days to select the top ideas for acceleration through to a disruptive startup, entrepreneurial environment to produce working prototypes.

Validated prototypes will be presented by Miller and winning employees to the News Corp board in New York later this year.

News will use external mentors and startups will be engaged around the country, to inspire and guide News Corp applicants in how to think and how to work like an entrepreneur.

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