Three-quarters of all New Zealanders read newspapers according to new Roy Morgan readership results.
The figures show more than three million New Zealanders aged 14+ (76.5 per cent) now read or access newspapers in an average seven-day period via print or online platforms. About two-thirds of that number - nearly 2.1 million - read magazines, whether in print or online.
The figures have the New Zealand Herald as the country's most-read daily newspaper - with a total cross-platform audience of 1.81 million, down 41,000 on a year ago - with the Stuff's Dominion Post and (Christchurch) Press in second and third positions, although the figures do not aggregate Stuff's national readership online.
Mailed-out driving magazine AA Directions is again the country's most widely-read magazine, with an average readership of 482,000.
The figures come from Roy Morgan New Zealand Single Source survey of 6,547 New Zealanders aged 14+ over the 12 months to December 2019.
Publication |
|
Digital |
Total Cross-Platform Audience* |
||||
Dec |
Dec |
Dec |
Dec |
Dec |
Dec |
% Change |
|
'000s |
'000s |
'000s |
'000s |
'000s |
'000s |
% |
|
New Zealand Herald |
818 |
721 |
1,494 |
1,488 |
1,852 |
1,811 |
-2.2% |
Dominion Post |
286 |
297 |
301 |
315 |
486 |
487 |
0.2% |
The Press |
252 |
215 |
186 |
205 |
351 |
347 |
-1.1% |
Sunday Star Times |
279 |
285 |
68 |
69 |
328 |
334 |
1.8% |
Otago Daily Times |
142 |
140 |
128 |
186 |
216 |
264 |
22.2% |
Waikato Times |
144 |
138 |
128 |
137 |
237 |
244 |
3.0% |
Bay of Plenty Times |
92 |
77 |
119 |
112 |
175 |
163 |
-6.9% |
Hawke's Bay Today |
89 |
89 |
72 |
110 |
137 |
161 |
17.5% |
Taranaki Daily News |
56 |
55 |
84 |
103 |
113 |
135 |
19.5% |
Northern Advocate |
86 |
69 |
78 |
75 |
135 |
128 |
-5.2% |
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