News Corp's news aggregation platform Knewz has appeared in beta form, "powered by artificial intelligence and curated by news editors".
Competing with Google and Apple News aggregators and the emerging Facebook News service, it claims "generous, not egregious aggregation" giving access to news "free of filter bubbles and narrow-minded nonsense".
News Corp chief executive Robert Thomson says the service is unique in that readers can see multiple sources, with mastheads from across the political and regional spectrum.
"Premium publishers will not be relegated in the rankings," he says, then taking to apt alliteration's artful aid with a vengeance, "We live in a world of vexatious verticals, of crass clickbait, of polarised perspectives and fallacious, fact-free feeds - Knewz is knowing and needed.
"Knewz nous is in the house."
Thomson says there are no ads on Knewz, but says News Corp says it will share "as much data as possible with publishers, ensuring that they have every opportunity to monetise their content".
Pictured: Coverage from the South China Morning Post leads Knewz' index page
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