Smith joins Brightcove at video's 'defining mioment'

Dec 10, 2020 at 05:44 pm by Staff


Brightcove has appointed Jennifer Smith as chief marketing officer, which she joins from a similar role at Alfresco Software.

Chief executive Jeff Ray says her "vast knowledge, experience, and leadership" within the high-tech industry will help expand Brightcove's presence as video reaches a defining moment.

"As we enter 2021 we continue to see increased demand that we believe will only continue to rise."

Smith brings more than 20 years of experience in global technology companies to Brightcove, with a proven track record of making improvements across product, sales and marketing for public and private companies.

At Alfresco - which was recently acquired by Hyland - she led transformation from technology vendor to platform solution provider.

Smith holds a BA Upper Class in business management from Brunel University Business School in London. Currently, she serves as president of the CMO Club's Boston Chapter, and is an executive board member on Evanta's CMO Summit.

Sections: Digital business

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