Nicole Sheffield leaving News for 'new opportunities'

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A year after taking the lead on News Com Australia's News Digital Networks, head of digital Nicole Sheffield is leaving the company.

Her present role was the result of restructuring following the departure of chief technology officer Alisa Bowen to Walt Disney Company in Hollywood a year ago. The move brought consumer, circulation and marketing technology teams and the digital product ad platform team into News DNA.

News regional executive chairman Michael Miller announced her resignation in an email, and while he said he understood her "desire to explore her own opportunities", there has been no announcement about where she is going.

"I've loved my time with News through a period of extraordinary change with so many opportunities and such wonderful content, it has been an incredible experience," she said in a company statement. "But with the business soaring I'm ready to pass the baton to an exceptional team and pursue my entrepreneurial spirit."

In ten years with News and joint venture Foxtel, she has also been chief executive of NewsLifeMedia and general manager of the Lifestyle Channels group. Miller says her time at News Corp has been marked by significant achievements. "Under Nicole's leadership has gone to number one in the online news category and she drove leading commercial and innovation partnerships for brands as diverse as and Vogue Australia," he says.

"Nicole launched and chaired the joint venture Medium Rare Content Agency, created new products and services and launched a series of leading digital networks including Food Corp, the News Prestige Network and the women's network under WHIMN."

She will "assist with the transition to new digital leadership between now and April".

Pictured: Nicole Sheffield at last year's Inform News Media Summit in Sydney

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