Norwegian publisher adds Atex’s browser-based ad framework

Comment Email Print

Atex has converted Norwegian advertising systems user Polaris Media Nordvestlandet to its OneView framework.

The deal extends an existing relationship with the publisher, which will use OneView with ad server integration to deliver a simpler, role-relevant user interface for advertising.

OneView is a browser-based platform focussed on end-user experience and supported by database, business logic, workflow engine and information architecture.

The application can be enhanced, configured and extended without new software versions or releases.

Polaris Media owns a number of publishing houses producing newspaper print editions, digital services and some local radio stations covering the regions of Sunnmøre, Romsdal and Nordfjord. The nine titles included are ‘Sunnmørsposten’, ‘Romsdals Budstikke’, ‘Møre-Nytt’, ‘Sunnmøringen’, ‘Åndalsnes Avis’, ‘Driva’, ‘Fjordingen’, ‘Fjordenes Tidende’ and ‘Vikebladet Vestposten’.

Read more from:
DIGITAL | SYSTEMS
Tags:
None
Share:
Comment Email Print
Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: