On subscriptions, Damborg and Viken are KL's twin towers

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Is a paywall model the right way to go... and if so which and how - topics for discussion in Kuala Lumpur.

WAN-Ifra's Digital Subscriptions Summit in Kuala Lumpur, July 10-11, sets out to address these questions, in sessions led by digital transformation specialist Steffen Damborg, and Bård Skaar Viken, who is consumer business director at Schibsted Media.

The event promises case studies and insights from leading media experts and news publishing companies from Europe and Asia. It will focus on paid content business models; the paid content journey at Schibsted; case studies from Asian pioneers; a workshop on 'the appropriate model' for Asian media companies; steps to implementing a paid content strategy; and issues such as pricing, marketing and managing churn.

More details here.

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