Indian media company The Printers Mysore (Private) Limited had specific needs when it started looking for a modern editorial system to establish an efficient workflow for its diverse range of digital and print products.
The bilingual, family-run newspaper and magazine publisher based in Bangalore, Karnataka, produces both the largest English-language daily newspaper of the state, the Deccan Herald, as well as the daily Prajavani and magazines Sudha and Mayura in the regional Kannada language. The system therefore had to be able to process different languages and writing systems when creating content, and to map a complex editorial structure.
Founded in 1948 by K N Guruswamy, the company has printing and distribution centres in Bengaluru, Hubli, Davangere, Hospet, Mysore, Mangalore and Gulbarga, which produce printed editions read by 2.85 million people each day (IRS 2017). Some 1,050 people - including 400 journalists - work in offices across Karnataka and India. The publishing group stands for editorial independence and integrity as it is not associated with any political party and focuses solely on the media business.
The Starting Point
With 46 regional editions of Prajavani, some 300 pages of independent content have to be filled every day, and a complex ad management requirement calls for ads to be published in different sizes and combinations across various editions.
Because of this growing challenge of coordinating a vast and varied amount of content, the publisher started searching for new solutions that could replace the existing editorial and production environment, which had been in use there for 15 years. Ideally, the new solution should also reflect the increasing significance of digital news channels for the publisher, developed in recent years.
Decision for ppi Media
Starting in 2013, a team of journalists and technical experts analysed available solutions, focussing progressively more closely on ppi Media's planning and production suite as it promised not only to solve the publisher's current problems but to also help the company to put its plans for the future into practice.
Greatly important was that Content-X - as a central content hub - would support the production of content for digital channels as well as for print products in English and in the regional Kannada language. Extremely positive experiences of other companies with the Content-X editorial solution also played a part in their final decision. For example, a team of experts went to the Bangkok Post in Thailand to look at how Content-X was being used there. Additionally, the team at The Printers Mysore also chose to adopt ppi Media's planning suite PlanPag, its ad production system AdMan and the CX epaper solution. With the project named 'Nandi' (for 'new beginning') an 18-strong project team, across different departments and locations, was set up, led by journalist N.A. Mahamed Ismail.
Thanks to their user-friendliness, staff were able to familiarise themselves with the new tools much quicker than expected, with ppi Media consultants helping combine internal structures with the new, more efficient workflows. A six-month deadline to go-live was met, not least because of intensive support throughout the process by ppi Media and Digital Collections product experts on site.
Modern times in the newsroom
Staff were soon familiar with the system, and Content-X has already become the central hub for the publisher and its employees to create content for different channels and in multiple languages. Epaper editions of the newspapers, previously created in a painstaking manual procedure, are now produced in an entirely automated process. Content-X and ppi Media's planning and production tools play their part in supporting the digital transformation of the publishing house and strengthening its focus on multi-channel publishing.
Ads for the publisher's different dailies can now be planned centrally, which has made the editorial day-to-day work a whole lot easier. Complex ad planning for the different editions was no longer an obstacle, making it possible to bring back the deadline for ad bookings by an hour and a half.
The Printers Mysore is India's first publishing house to use Content-X, although solutions such as ppi Media's PlanPag planning solution are used by numerous other Indian publishers and media houses, including Jagran Prakashan, publisher of one of the most widely-read newspapers in the world.
'We are very happy that the integration of the solutions into our production workflow was such a smooth process. It is clearly noticeable that our
day-to-day work has become much more efficient and we are immensely grateful for the extremely knowledgeable support from the staff at
ppi Media and Digital Collections here on site.
'It was possible to implement everything swiftly in just six months thanks to the excellent collaboration.'
Tilak Kumar, Joint Managing Director, The Printers Mysore
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