As systems developers turn increasingly to industry for business, a case history from auto and engineering giant Yamaha will be an interesting focus for this year's WoodWing gettogether.

The 2019 WoodWing Xperience is being held from May 28-29 in Amsterdam's Compagnietheater, which dates from 1792 and was declared a national monument in 1970.

Renzo Moscou of Yamaha Moter Europe and Joris de Jong from Graphit will tell how Yamaha streamlined its content creation across 26 markets.

The two-day event for publishers, marketers and content producers also includes contributions from Adobe, Tamedia, Aller Media and Cipla MedPro, with discussion planned on topics such as Apple News+, leveraging AI for smarter content production and opening up new revenue streams.

From Tamedia, group chief information officer Franz Bürgi and

project and application management head Patrick Stalder will talk about the publisher's approach to a digital future; cofounder and CXO of Emrays, Cliff Crosbey will discuss emotional signals and objectively understanding your audience; and Woodwing product SVP Dennis van Nooij and project manager Tom Pijsel will present the host's product roadmap for 2019 and beyond.