After baring the follies of Australia's news publishers to delegates at this year's INMA World Congress, Melbourne academic Mark Ritson is set to face the local industry at the end of this year's Inform News Media Summit.
Ritson, who is adjunct professor of marketing at Melbourne Business School, will be the final speaker at the Sydney event, previously known as the Future Forum.
With INMA executive director and chief executive Earl Wilkinson and News Corp Australia chief digital officer Nicole Sheffield, his participation has just been announced by organisers NewsMediaWorks.
The Inform News Media Summit takes place on Wednesday September 6 at Sydney's new International Convention Centre. Attendance is free for NewsMediaWorks members and their staff.
This year's event has been expanded to tackle content and commercial strategies and showcase expert opinions from a wider news media sector including print, online, radio and TV.
Keynote speaker is author Rachel Botsman, billed as the "global authority" on trust.
The programme also includes comments from NMW chairman (and News Corp Australia executive chairman) Michael Miller, who will also join other chief executives from print, online, radio and TV in a news media leadership panel.
Media and user experience designer Jacek Utko poses the question 'Can design save news media?', and the afternoon's programme opens with a presentation by Sheffield and News colleague Chris Janz on 'Reconstructing our multimedia business model'.
Commercial and Editors' panels follow, ahead of Ritson's 'State of News Media 2017' address, and closing comments.
The annual PANPA Newspaper of the Year awards are being presented at a gala dinner that evening, while Advertising & Marketing awards are handed out at a cocktail party the following evening (September 7).