Nick Smith has returned to the News Corp stable with a new role at majority-owned Medium Rare content agency.

As group content director, he will be part of the executive team.

Smith's more than 20 years' experience in publishing includes a recent role as London-based chief executive of digital publishing network Buro Global, responsible for Europe, the Middle East and South East Asia.

At News, he had been responsible for brands including Vogue Australia and GQ Australia as prestige and lifestyle director. He had been a board member of Medium Rare for three years in its early development stages

Medium Rare's high-profile work includes magazines for Bunnings, Coles, David Jones and Qantas.