Roll up, roll up, print turns mobile on loud!

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Yes, it's an amplifier, but have you ever thought of your newspaper as a ghetto blaster?

A promotion for Coca Cola in Brazil urged Capricho magazine readers to roll up the latest issue and use it as a set of speakers.

Here's the video.

Coca-Cola.FM in Brazil and agency JWT came up with the innovative die-cut print format to celebrate its one year anniversary and also promote the online radio platform.

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