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Advertiser looks back to years before the phone rang
Advertiser looks back to years before the phone rang

What would South Australian daily The Advertiser have looked like if the internet had been around in 1858?

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NZ and India speakers for AIM's AutosPlus conference
NZ and India speakers for AIM's AutosPlus conference

Top speakers from India and New Zealand have joined the roster for AIM Group's AutosPlus18 conference in London.

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Hyperlocal pages and app help turn tide on print decline
Hyperlocal pages and app help turn tide on print decline

ABP flagship Anandabazar Patrika has launched a hyperlocal 'paper within the paper' to make it more attractive to readers in six districts.

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Piechota's brief on living with social giants
Piechota's brief on living with social giants

Participants in a Bali masterclass were told to consider an exit strategy among options, writes Peter Coleman

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How getting Neighbourly saved Stuff from Facebook
How getting Neighbourly saved Stuff from Facebook

New Zealand-based publisher Stuff is connecting with online users at a new level following its full acquisition of social media platform Neighbourly.

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SA business gets a $1 million chance to 'make an impression'
SA business gets a $1 million chance to 'make an impression'

News Corp is backing print advertising with a marketing campaign which offers small businesses $1 million in advertising as prizes.

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UK publishers calculate the profit brands miss out on
UK publishers calculate the profit brands miss out on

British publishers' marketing group Newsworks has launched a new campaign to tell brands about the £3 billion ($5.45 billion) profit they're missing out on.

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Focus on readers, INMA subs week report emphasises
Focus on readers, INMA subs week report emphasises

Learnings from INMA's London Media Subscriptions Week stress that a reader-focused business model with digital subscriptions at the core represents the news industry's best hope.

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How Fairfax's 'easy' elevator chats with Google build business
How Fairfax's 'easy' elevator chats with Google build business

As Fairfax Media works with Google on programmatic advertising and explores cooperation on subscriptions and data, the Australian publisher has reported growing digital and non-print revenue share.

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No silver bullet, INMA's London subs delegates find
No silver bullet, INMA's London subs delegates find

Surveying participants in its Media Subscriptions Summit in London, INMA says the freemium model has emerged as the most popular choice for publishers.

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No accident that digital editions succeed as readers opt for text
No accident that digital editions succeed as readers opt for text

Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions.

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New categories as Europe lauds best digital ideas
New categories as Europe lauds best digital ideas

Europe's best digital media ideas were recognised at a presentation in Copenhagen last night.

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Ten top creatives share their knowledge at Copy School
Ten top creatives share their knowledge at Copy School

It's Copy School time again in Melbourne, with applications open for the 20 places who will learn from another world-class line-up of creative tutors.

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News expects huge engagement from 'ball call' punt
News expects huge engagement from 'ball call' punt

News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match.

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News pitches engaged audience as KidsNews goes national
News pitches engaged audience as KidsNews goes national

A new News Corp website for Australian children aims to teach the importance of reliable news sources.

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News takes footy tour to schools, clinics, fan nights
News takes footy tour to schools, clinics, fan nights

News Corp Australia is promoting its newsmedia and Foxtel football coverage with a ten-stop tour of regional communities.

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Publishers rediscover the value of content
Publishers rediscover the value of content

Back from a massive world tour, INMA executive director and chief executive Earl Wilkinson has gathered insights into the media-technology intersection in a new report.

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New ideas in classified honoured by ICMA awards
New ideas in classified honoured by ICMA awards

The International Classified Marketplace Association is inviting entries for its annual innovation award, which recognise creativity and innovation in the classified advertising industry.

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Next: Onboard tech enables SuperFoilers' TV race event
Next: Onboard tech enables SuperFoilers' TV race event

Viewers of Seven's coverage of the Sydney Hobart yacht race yesterday had a preview of the next big TV yachting event... SuperFoiler racing.

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Tighter rules on betting and sex as complaints rise
Tighter rules on betting and sex as complaints rise

More complaints were made to Australia's Advertising Standards Bureau, but of the top ten 'most complained about ads' only four complaints were upheld.

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NRL fights back as codes push further into digital space
NRL fights back as codes push further into digital space

Having taken control of content, Australian football codes are delving deeper into ad tech to exploit new revenue as the golden days of multimillion TV rights deals potentially recede.

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Intelligently engage buyers? News AU has done it for years
Intelligently engage buyers? News AU has done it for years

Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Australia.

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'Change conversation' to lift programmatic, says Janz
'Change conversation' to lift programmatic, says Janz

With ad trust issues clouding the data and automation benefits of programmatic, sales teams are distracted from focussing on campaigns and client relationships.

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Why target Gen Zers, and how platform initiatives help
Why target Gen Zers, and how platform initiatives help

Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news".

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LMA members building new revenue pillars for digital
LMA members building new revenue pillars for digital

The USA's Local Media Association has a membership of 3000 newspapers and president Nancy Lane says there are almost as many ideas on how to build digital revenue.

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Displaying Articles 1 - 25 of 89
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