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How Nine pushes SUVs to its MAFS audience romantics
How Nine pushes SUVs to its MAFS audience romantics

Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products.

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Gold in them thar' pills... - and property - carried by print
Gold in them thar' pills... - and property - carried by print

Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays (writes Peter Coleman).

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Paying print readers get AR access to cricket vision too
Paying print readers get AR access to cricket vision too

With Australian cricket on both Seven's free-to-air TV and News Corp's dedicated Foxtel pay-TV channel, News has a point to make about anti-siphoning controls.

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Reuters Institute's Piechota authors INMA report on reader value
Reuters Institute's Piechota authors INMA report on reader value

A new INMA report looks at the way publishers are re-thinking how they communicate core value propositions to ensure long-term relationships.

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Getting it right when journalists report science
Getting it right when journalists report science

A new report from WAN-Ifra's World Editors Forum written by Fergus Bell offers ideas on improving reporting of health, science and consumer affairs.

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Going native becomes more important for publishers
Going native becomes more important for publishers

Native advertising - in all its forms - has become a key item for publishers, accounting for a fifth of advertising revenue.

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Miranda tells True Crime story as police make an arrest
Miranda tells True Crime story as police make an arrest

News Corp has told the story of its True Crime Australia podcast and video series which this morning led to an arrest in what has been known as the Teachers Pet case.

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Triggers, pricing and the 'churn monster' in Stockholm
Triggers, pricing and the 'churn monster' in Stockholm

INMA will take its media subscriptions week concept to Stockholm with a new summit next March.

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US newsmedia's sales propositions brought to book
US newsmedia's sales propositions brought to book

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance.

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Journalism as product, UGC as low-cost content, at DMA HK
Journalism as product, UGC as low-cost content, at DMA HK

Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today.

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Truth builds trust - Aussie groups push context
Truth builds trust - Aussie groups push context

Australia's three biggest newsmedia groups are backing a national campaign to stress the value of trusted journalism to advertisers.

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Golden on getting storytelling right... without the 'TL:DR'
Golden on getting storytelling right... without the 'TL:DR'

A full programme over the three days of the IfraExpo/DCX promises speaker after speaker loud in praise of print's ability to engage its readers.

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Ifra India: Print 'going before I do,' says 68-year-old editor
Ifra India: Print 'going before I do,' says 68-year-old editor

Journalism has a bright future but has print? Mahfuz Anam, 68-year-old editor of Bangladesh's The Daily Star doesn't think so.

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SPH launches subscription cards, an ideal magazine gift
SPH launches subscription cards, an ideal magazine gift

SPH Magazines says it is "bridging the physical-digital divide" with pocket-sized subscription cards which allow readers to access magazines on their own devices.

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Advertiser looks back to years before the phone rang
Advertiser looks back to years before the phone rang

What would South Australian daily The Advertiser have looked like if the internet had been around in 1858?

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NZ and India speakers for AIM's AutosPlus conference
NZ and India speakers for AIM's AutosPlus conference

Top speakers from India and New Zealand have joined the roster for AIM Group's AutosPlus18 conference in London.

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Hyperlocal pages and app help turn tide on print decline
Hyperlocal pages and app help turn tide on print decline

ABP flagship Anandabazar Patrika has launched a hyperlocal 'paper within the paper' to make it more attractive to readers in six districts.

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Piechota's brief on living with social giants
Piechota's brief on living with social giants

Participants in a Bali masterclass were told to consider an exit strategy among options, writes Peter Coleman

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How getting Neighbourly saved Stuff from Facebook
How getting Neighbourly saved Stuff from Facebook

New Zealand-based publisher Stuff is connecting with online users at a new level following its full acquisition of social media platform Neighbourly.

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SA business gets a $1 million chance to 'make an impression'
SA business gets a $1 million chance to 'make an impression'

News Corp is backing print advertising with a marketing campaign which offers small businesses $1 million in advertising as prizes.

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UK publishers calculate the profit brands miss out on
UK publishers calculate the profit brands miss out on

British publishers' marketing group Newsworks has launched a new campaign to tell brands about the £3 billion ($5.45 billion) profit they're missing out on.

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Focus on readers, INMA subs week report emphasises
Focus on readers, INMA subs week report emphasises

Learnings from INMA's London Media Subscriptions Week stress that a reader-focused business model with digital subscriptions at the core represents the news industry's best hope.

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How Fairfax's 'easy' elevator chats with Google build business
How Fairfax's 'easy' elevator chats with Google build business

As Fairfax Media works with Google on programmatic advertising and explores cooperation on subscriptions and data, the Australian publisher has reported growing digital and non-print revenue share.

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No silver bullet, INMA's London subs delegates find
No silver bullet, INMA's London subs delegates find

Surveying participants in its Media Subscriptions Summit in London, INMA says the freemium model has emerged as the most popular choice for publishers.

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No accident that digital editions succeed as readers opt for text
No accident that digital editions succeed as readers opt for text

Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions.

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Displaying Articles 1 - 25 of 103
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