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ACM's Pope goes back in time with poster art
ACM's Pope goes back in time with poster art

Australian Community Media is doing its bit for tourism in areas which were badly affected by bushfires.

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This week in Fort Worth, where Saturday savings are digital
This week in Fort Worth, where Saturday savings are digital

Delegates in Fort Worth, Texas, for the Key Executives Mega-Conference find themselves in the midst of an experiment.

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Rolling Stone revival costs print readers a Brag
Rolling Stone revival costs print readers a Brag

Doors open and close on Sydney's street and music press with a revival of Rolling Stone this month and the end of The Brag.

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Thelma and Macca help boost reading for preschoolers
Thelma and Macca help boost reading for preschoolers

Books for preschoolers are back as News Corp Australia aims to encourage and inspire families to read with young children in its annual Raise a Reader campaign.

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Real estate stake gives Catalano a hand in the game
Real estate stake gives Catalano a hand in the game

Two scenarios are said to explain Antony Catalano's return to Australia's classified real estate market.

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News promises data share with Knewz aggregator
News promises data share with Knewz aggregator

News Corp's news aggregation platform Knewz has appeared in beta form, "powered by artificial intelligence and curated by news editors".

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Media owners urge business 'advertise to avoid downward spiral'
Media owners urge business 'advertise to avoid downward spiral'

With bookings showing a disturbing downward trend, Australian media companies have launched a campaign to remind businesses why it's even more important to advertise when times get tough

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Meanwhile, 'Cantonese confusion' takes Hong Kong to the UK
Meanwhile, 'Cantonese confusion' takes Hong Kong to the UK

English commuters could have thought they were in Hong Kong when a familiar news title turned up in Cantonese.

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Local and entertainment subscribers lean to national papers
Local and entertainment subscribers lean to national papers

Those who already buy entertainment on subscription are more likely to be bigger buyers of newsmedia, according to a study.

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Gold stars in News promotion for Sydney's big race
Gold stars in News promotion for Sydney's big race

Gold foil and a hand-made pop-up leveraged the power of print in a five day horse racing promotion through News Corp's Sydney Daily Telegraph.

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News struts diversity with inhouse awards
News struts diversity with inhouse awards

A list of finalists for News Corp Australia's 2019 News Awards gives an indication of the current breadth and diversity of the Murdoch outpost.

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AI gets cool as bots handle little details and big data
AI gets cool as bots handle little details and big data

The theory and practise of artificial intelligence came under the microscope when a panel at WAN-Ifra's Berlin Publishing Days discussed the 'coolness' of AI and how it had been thought to be the answer to most human problems.

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How The Economist faces today, and thrives
How The Economist faces today, and thrives

A strategy of putting readers first is paying dividends for the venerable news magazine The Economist, described as a "views paper not a newspaper" by circulation head, Marina Haydn.

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Taking a Polish girlie mag out with a bang
Taking a Polish girlie mag out with a bang

We all know the story about the boss loving the product so much he bought the company: Ifra World Publishing Expo delegates heard a new take on it.

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NBA star's paper routine leads to a speedy shoe sellout
NBA star's paper routine leads to a speedy shoe sellout

Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes.

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Sweet-talking readers leads to double-digit sales growth
Sweet-talking readers leads to double-digit sales growth

Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar.

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Rush to digital 'compromising campaign performance,' says study
Rush to digital 'compromising campaign performance,' says study

Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases.

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WNMC19: Chasing media literacy for digital natives
WNMC19: Chasing media literacy for digital natives

Recognising that catching readers when they are young is the secret to building continual audiences, a World News Media Congress audience heard of several ways media companies were serving junior readers.

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Hard news makes readers pay attention to ads, research says
Hard news makes readers pay attention to ads, research says

New research shows that news stories that pack a punch work harder for advertisers.

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AR enhances value for value for Cleo's community in Singapore
AR enhances value for value for Cleo's community in Singapore

While its founding editor, now aged 77, moves to a new challenge as head of Australia's public broadcaster, Cleo magazine is happily moving into a new era in Singapore.

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Taboola deal puts News' native content into discovery
Taboola deal puts News' native content into discovery

News Corp Australia has picked discovery platform Taboola for the "next step" in the evolution of its News Native Network.

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News bids for bigger share of Redlands as ACM goes on sale
News bids for bigger share of Redlands as ACM goes on sale

As Nine looks to sell the former Fairfax Australian Community Media mastheads it acquired last year, rival News is stepping up competition in an area where the two are toe-to-toe.

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Newsmedia 'the new growth engine' as more ads go direct
Newsmedia 'the new growth engine' as more ads go direct

If the previous year's spend on advertising over the same-sex marriage debate was the good news then, it was inevitable that Australian publishers should face a drop in 2018.

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How Nine pushes SUVs to its MAFS audience romantics
How Nine pushes SUVs to its MAFS audience romantics

Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products.

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Gold in them thar' pills... - and property - carried by print
Gold in them thar' pills... - and property - carried by print

Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays (writes Peter Coleman).

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Displaying Articles 1 - 25 of 126
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