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Local and entertainment subscribers lean to national papers
Local and entertainment subscribers lean to national papers

Those who already buy entertainment on subscription are more likely to be bigger buyers of newsmedia, according to a study.

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Gold stars in News promotion for Sydney's big race
Gold stars in News promotion for Sydney's big race

Gold foil and a hand-made pop-up leveraged the power of print in a five day horse racing promotion through News Corp's Sydney Daily Telegraph.

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News struts diversity with inhouse awards
News struts diversity with inhouse awards

A list of finalists for News Corp Australia's 2019 News Awards gives an indication of the current breadth and diversity of the Murdoch outpost.

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AI gets cool as bots handle little details and big data
AI gets cool as bots handle little details and big data

The theory and practise of artificial intelligence came under the microscope when a panel at WAN-Ifra's Berlin Publishing Days discussed the 'coolness' of AI and how it had been thought to be the answer to most human problems.

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How The Economist faces today, and thrives
How The Economist faces today, and thrives

A strategy of putting readers first is paying dividends for the venerable news magazine The Economist, described as a "views paper not a newspaper" by circulation head, Marina Haydn.

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Taking a Polish girlie mag out with a bang
Taking a Polish girlie mag out with a bang

We all know the story about the boss loving the product so much he bought the company: Ifra World Publishing Expo delegates heard a new take on it.

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NBA star's paper routine leads to a speedy shoe sellout
NBA star's paper routine leads to a speedy shoe sellout

Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes.

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Sweet-talking readers leads to double-digit sales growth
Sweet-talking readers leads to double-digit sales growth

Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar.

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Rush to digital 'compromising campaign performance,' says study
Rush to digital 'compromising campaign performance,' says study

Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases.

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WNMC19: Chasing media literacy for digital natives
WNMC19: Chasing media literacy for digital natives

Recognising that catching readers when they are young is the secret to building continual audiences, a World News Media Congress audience heard of several ways media companies were serving junior readers.

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Hard news makes readers pay attention to ads, research says
Hard news makes readers pay attention to ads, research says

New research shows that news stories that pack a punch work harder for advertisers.

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AR enhances value for value for Cleo's community in Singapore
AR enhances value for value for Cleo's community in Singapore

While its founding editor, now aged 77, moves to a new challenge as head of Australia's public broadcaster, Cleo magazine is happily moving into a new era in Singapore.

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Taboola deal puts News' native content into discovery
Taboola deal puts News' native content into discovery

News Corp Australia has picked discovery platform Taboola for the "next step" in the evolution of its News Native Network.

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News bids for bigger share of Redlands as ACM goes on sale
News bids for bigger share of Redlands as ACM goes on sale

As Nine looks to sell the former Fairfax Australian Community Media mastheads it acquired last year, rival News is stepping up competition in an area where the two are toe-to-toe.

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Newsmedia 'the new growth engine' as more ads go direct
Newsmedia 'the new growth engine' as more ads go direct

If the previous year's spend on advertising over the same-sex marriage debate was the good news then, it was inevitable that Australian publishers should face a drop in 2018.

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How Nine pushes SUVs to its MAFS audience romantics
How Nine pushes SUVs to its MAFS audience romantics

Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products.

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Gold in them thar' pills... - and property - carried by print
Gold in them thar' pills... - and property - carried by print

Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays (writes Peter Coleman).

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Paying print readers get AR access to cricket vision too
Paying print readers get AR access to cricket vision too

With Australian cricket on both Seven's free-to-air TV and News Corp's dedicated Foxtel pay-TV channel, News has a point to make about anti-siphoning controls.

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Reuters Institute's Piechota authors INMA report on reader value
Reuters Institute's Piechota authors INMA report on reader value

A new INMA report looks at the way publishers are re-thinking how they communicate core value propositions to ensure long-term relationships.

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Getting it right when journalists report science
Getting it right when journalists report science

A new report from WAN-Ifra's World Editors Forum written by Fergus Bell offers ideas on improving reporting of health, science and consumer affairs.

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Going native becomes more important for publishers
Going native becomes more important for publishers

Native advertising - in all its forms - has become a key item for publishers, accounting for a fifth of advertising revenue.

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Miranda tells True Crime story as police make an arrest
Miranda tells True Crime story as police make an arrest

News Corp has told the story of its True Crime Australia podcast and video series which this morning led to an arrest in what has been known as the Teachers Pet case.

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Triggers, pricing and the 'churn monster' in Stockholm
Triggers, pricing and the 'churn monster' in Stockholm

INMA will take its media subscriptions week concept to Stockholm with a new summit next March.

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US newsmedia's sales propositions brought to book
US newsmedia's sales propositions brought to book

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance.

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Journalism as product, UGC as low-cost content, at DMA HK
Journalism as product, UGC as low-cost content, at DMA HK

Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today.

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Displaying Articles 1 - 25 of 118
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