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'Let's get phyigital', says TOI as bingo craze taps under-30s
'Let's get phyigital', says TOI as bingo craze taps under-30s

English-language giant the Times of India created a new word with a unique version of an old favourite.

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Lynch pitches for North Sydney as more local mastheads launch
Lynch pitches for North Sydney as more local mastheads launch

More local news outlets are launching, with a new Sunshine Coast News website from an established local publisher, and a new monthly for North Sydney.

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Black Friday advertising surge puts print back in fashion
Black Friday advertising surge puts print back in fashion

Print is cool again at News Corp Australia, at least when there's 'Black Friday' advertising at stake.

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COVID-year 'science for the masses' mission goes global
COVID-year 'science for the masses' mission goes global

A mission to bring science to a general audience has turned into a runaway global success for a small group of Australians.

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Aussies and 'all-star' cast launch storytelling platform Alexander
Aussies and 'all-star' cast launch storytelling platform Alexander

Alexander, a new digital storytelling platform launching today with an 'all-star cast' is the creation of Australian-born film producer Cameron Lamb.

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Licensed T Australia edition to launch in print
Licensed T Australia edition to launch in print

The New York Times says it will put "a unique lens" on Australian life and style when it launches a local edition of its T Magazine.

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Melbourne readers boost audiences but Nine's two metro dailies lead
Melbourne readers boost audiences but Nine's two metro dailies lead

New Roy Morgan cross-platform audience figures put Nine Entertainment's Sydney and Melbourne metro dailies out front, followed by News Corp's Daily Telegraph and its Melbourne stablemate.

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France's PQR explains why 'you always win' with daily papers
France's PQR explains why 'you always win' with daily papers

If your French is up to it, a TV commercial posted by the country's regional daily press association makes engaging viewing.

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Report explores money-making commerce options for newsmedia
Report explores money-making commerce options for newsmedia

There's more to making money from content than simple e-commerce, with options including affiliate models and attribution marketing, a new report shows.

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The industry award-winning campaign that tackled a killer
The industry award-winning campaign that tackled a killer

Last year's dramatic campaign for Australia's Heart Foundation may have saved thousands of lives by spotlighting the country's worst serial killer.

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Italy's 'instant' national paper creates split-level edits to drive paywall
Italy's 'instant' national paper creates split-level edits to drive paywall

Launching a new national newspaper - at newsstands and online - during a full pandemic lockdown brought challenges and unique opportunities.

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TVC targets Murdoch in Solstice campaign
TVC targets Murdoch in Solstice campaign

Solstice Media - which launched its InQueensland digital masthead in February - is weighing into the upcoming state election with a campaign emphasising 'balanced reporting'.

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No limits as Times of India celebrates entrepreneurial women
No limits as Times of India celebrates entrepreneurial women

Recognising the trend - and the challenges - facing women who break away from corporate careers to start their own businesses, the Times of India has launched a platform to celebrate their success.

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How virtual wine-tastings found a surprise new market for Aftenposten
How virtual wine-tastings found a surprise new market for Aftenposten

After its wine-tasting event business tanked during the COVID-19 lockdown, Aftenposten found digital wine tastings attracted an unknown audience.

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How neuroscience reiterates the messages of marketing
How neuroscience reiterates the messages of marketing

The traditional wisdom of there never being a second chance to create a first impression comes to mind with the comments of Diana Lucaci.

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How staying focussed is delivering a subscriber boom for News daily
How staying focussed is delivering a subscriber boom for News daily

Readership and subscriber engagement have boomed for News Corp metro tabloid the Herald Sun, just as its audience has been going through the world's toughest lockdown.

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Above and beyond, drones take Reuters where humans can't
Above and beyond, drones take Reuters where humans can't

News agency Reuters has told the story of its increasing use of drones to deliver images and footage, "going where journalists can't".

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US research, HK case study in INMA's branded content report
US research, HK case study in INMA's branded content report

A new INMA report explains "why branded content fits today's advertising moment".

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Transforming a brand on a lazy Mumbai Sunday
Transforming a brand on a lazy Mumbai Sunday

Almost a year after its initial implementation, this Indian weekend brand is celebrating the success of a new look and a new approach to content.

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How India's leading English paper put its brand behind LGBTQ acceptance
How India's leading English paper put its brand behind LGBTQ acceptance

Executives at the Times of India looked to classified, one of the newspaper's oldest sections, as a way in which they could help tackle social issues for the LGBTQ community following the historic 2018 court decision.

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TV more trusted despite internet being 'more popular' for news
TV more trusted despite internet being 'more popular' for news

More people source news from the internet than TV, according to new Roy Morgan research... but they trust TV more.

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Sin Chew drives monetisation through content strategy tools
Sin Chew drives monetisation through content strategy tools

Malaysian newspaper Sin Chew Daily is reporting a more than 90 per cent revenue increase in 2019 through a digital transformation project with Facebook.

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Topic modelling helps publisher deliver what readers want
Topic modelling helps publisher deliver what readers want

Finding out what readers read, what keeps them coming back, and what inspires them to subscribe has been key to a project by Berlin-headquartered Funke Media Group.

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eSummit: Engaging with quotes... and catching up with print subscriptions
eSummit: Engaging with quotes... and catching up with print subscriptions

It's a long road ahead if you compare - as they do at Schibsted - digital subscriptions with print ones.

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Tall story sweetened by long chocolate wins record
Tall story sweetened by long chocolate wins record

Here's something you can't do with a digital screen: Splicing six double pages together, German tabloid BZ produced an infographic 2.35 metres long.

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Displaying Articles 1 - 25 of 155
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