Displaying Articles 1 - 25 of 96
Prev - Next
Triggers, pricing and the 'churn monster' in Stockholm
Triggers, pricing and the 'churn monster' in Stockholm

INMA will take its media subscriptions week concept to Stockholm with a new summit next March.

Read More
US newsmedia's sales propositions brought to book
US newsmedia's sales propositions brought to book

Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance.

Read More
Journalism as product, UGC as low-cost content, at DMA HK
Journalism as product, UGC as low-cost content, at DMA HK

Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today.

Read More
Truth builds trust - Aussie groups push context
Truth builds trust - Aussie groups push context

Australia's three biggest newsmedia groups are backing a national campaign to stress the value of trusted journalism to advertisers.

Read More
Golden on getting storytelling right... without the 'TL:DR'
Golden on getting storytelling right... without the 'TL:DR'

A full programme over the three days of the IfraExpo/DCX promises speaker after speaker loud in praise of print's ability to engage its readers.

Read More
Ifra India: Print 'going before I do,' says 68-year-old editor
Ifra India: Print 'going before I do,' says 68-year-old editor

Journalism has a bright future but has print? Mahfuz Anam, 68-year-old editor of Bangladesh's The Daily Star doesn't think so.

Read More
SPH launches subscription cards, an ideal magazine gift
SPH launches subscription cards, an ideal magazine gift

SPH Magazines says it is "bridging the physical-digital divide" with pocket-sized subscription cards which allow readers to access magazines on their own devices.

Read More
Advertiser looks back to years before the phone rang
Advertiser looks back to years before the phone rang

What would South Australian daily The Advertiser have looked like if the internet had been around in 1858?

Read More
NZ and India speakers for AIM's AutosPlus conference
NZ and India speakers for AIM's AutosPlus conference

Top speakers from India and New Zealand have joined the roster for AIM Group's AutosPlus18 conference in London.

Read More
Hyperlocal pages and app help turn tide on print decline
Hyperlocal pages and app help turn tide on print decline

ABP flagship Anandabazar Patrika has launched a hyperlocal 'paper within the paper' to make it more attractive to readers in six districts.

Read More
Piechota's brief on living with social giants
Piechota's brief on living with social giants

Participants in a Bali masterclass were told to consider an exit strategy among options, writes Peter Coleman

Read More
How getting Neighbourly saved Stuff from Facebook
How getting Neighbourly saved Stuff from Facebook

New Zealand-based publisher Stuff is connecting with online users at a new level following its full acquisition of social media platform Neighbourly.

Read More
SA business gets a $1 million chance to 'make an impression'
SA business gets a $1 million chance to 'make an impression'

News Corp is backing print advertising with a marketing campaign which offers small businesses $1 million in advertising as prizes.

Read More
UK publishers calculate the profit brands miss out on
UK publishers calculate the profit brands miss out on

British publishers' marketing group Newsworks has launched a new campaign to tell brands about the £3 billion ($5.45 billion) profit they're missing out on.

Read More
Focus on readers, INMA subs week report emphasises
Focus on readers, INMA subs week report emphasises

Learnings from INMA's London Media Subscriptions Week stress that a reader-focused business model with digital subscriptions at the core represents the news industry's best hope.

Read More
How Fairfax's 'easy' elevator chats with Google build business
How Fairfax's 'easy' elevator chats with Google build business

As Fairfax Media works with Google on programmatic advertising and explores cooperation on subscriptions and data, the Australian publisher has reported growing digital and non-print revenue share.

Read More
No silver bullet, INMA's London subs delegates find
No silver bullet, INMA's London subs delegates find

Surveying participants in its Media Subscriptions Summit in London, INMA says the freemium model has emerged as the most popular choice for publishers.

Read More
No accident that digital editions succeed as readers opt for text
No accident that digital editions succeed as readers opt for text

Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions.

Read More
New categories as Europe lauds best digital ideas
New categories as Europe lauds best digital ideas

Europe's best digital media ideas were recognised at a presentation in Copenhagen last night.

Read More
Ten top creatives share their knowledge at Copy School
Ten top creatives share their knowledge at Copy School

It's Copy School time again in Melbourne, with applications open for the 20 places who will learn from another world-class line-up of creative tutors.

Read More
News expects huge engagement from 'ball call' punt
News expects huge engagement from 'ball call' punt

News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match.

Read More
News pitches engaged audience as KidsNews goes national
News pitches engaged audience as KidsNews goes national

A new News Corp website for Australian children aims to teach the importance of reliable news sources.

Read More
News takes footy tour to schools, clinics, fan nights
News takes footy tour to schools, clinics, fan nights

News Corp Australia is promoting its newsmedia and Foxtel football coverage with a ten-stop tour of regional communities.

Read More
Publishers rediscover the value of content
Publishers rediscover the value of content

Back from a massive world tour, INMA executive director and chief executive Earl Wilkinson has gathered insights into the media-technology intersection in a new report.

Read More
New ideas in classified honoured by ICMA awards
New ideas in classified honoured by ICMA awards

The International Classified Marketplace Association is inviting entries for its annual innovation award, which recognise creativity and innovation in the classified advertising industry.

Read More
Displaying Articles 1 - 25 of 96
Prev - Next
Powered by Bondware
News Publishing Software

The browser you are using is outdated!

You may not be getting all you can out of your browsing experience
and may be open to security risks!

Consider upgrading to the latest version of your browser or choose on below: