Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes.
Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar.
Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases.
Recognising that catching readers when they are young is the secret to building continual audiences, a World News Media Congress audience heard of several ways media companies were serving junior readers.
New research shows that news stories that pack a punch work harder for advertisers.
While its founding editor, now aged 77, moves to a new challenge as head of Australia's public broadcaster, Cleo magazine is happily moving into a new era in Singapore.
News Corp Australia has picked discovery platform Taboola for the "next step" in the evolution of its News Native Network.
As Nine looks to sell the former Fairfax Australian Community Media mastheads it acquired last year, rival News is stepping up competition in an area where the two are toe-to-toe.
If the previous year's spend on advertising over the same-sex marriage debate was the good news then, it was inevitable that Australian publishers should face a drop in 2018.
Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products.
Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays (writes Peter Coleman).
With Australian cricket on both Seven's free-to-air TV and News Corp's dedicated Foxtel pay-TV channel, News has a point to make about anti-siphoning controls.
A new INMA report looks at the way publishers are re-thinking how they communicate core value propositions to ensure long-term relationships.
A new report from WAN-Ifra's World Editors Forum written by Fergus Bell offers ideas on improving reporting of health, science and consumer affairs.
Native advertising - in all its forms - has become a key item for publishers, accounting for a fifth of advertising revenue.
News Corp has told the story of its True Crime Australia podcast and video series which this morning led to an arrest in what has been known as the Teachers Pet case.
INMA will take its media subscriptions week concept to Stockholm with a new summit next March.
Persuasive arguments for advertising in newspapers and newsmedia are brought together in a new research document from US-based News Media Alliance.
Productising journalism - or user-generated content for that matter - were two of the concepts being canvassed as Digital Media Asia got underway today.
Australia's three biggest newsmedia groups are backing a national campaign to stress the value of trusted journalism to advertisers.
A full programme over the three days of the IfraExpo/DCX promises speaker after speaker loud in praise of print's ability to engage its readers.
Journalism has a bright future but has print? Mahfuz Anam, 68-year-old editor of Bangladesh's The Daily Star doesn't think so.
SPH Magazines says it is "bridging the physical-digital divide" with pocket-sized subscription cards which allow readers to access magazines on their own devices.
What would South Australian daily The Advertiser have looked like if the internet had been around in 1858?
Top speakers from India and New Zealand have joined the roster for AIM Group's AutosPlus18 conference in London.
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