News Corp is backing print advertising with a marketing campaign which offers small businesses $1 million in advertising as prizes.
British publishers' marketing group Newsworks has launched a new campaign to tell brands about the £3 billion ($5.45 billion) profit they're missing out on.
Learnings from INMA's London Media Subscriptions Week stress that a reader-focused business model with digital subscriptions at the core represents the news industry's best hope.
As Fairfax Media works with Google on programmatic advertising and explores cooperation on subscriptions and data, the Australian publisher has reported growing digital and non-print revenue share.
Surveying participants in its Media Subscriptions Summit in London, INMA says the freemium model has emerged as the most popular choice for publishers.
Crafted, great-looking newspaper pages are enjoying a renaissance... as digital editions.
Europe's best digital media ideas were recognised at a presentation in Copenhagen last night.
It's Copy School time again in Melbourne, with applications open for the 20 places who will learn from another world-class line-up of creative tutors.
News Corp Australia's Melbourne daily the Herald-Sun will turn Aussie Rules football into a lottery by gamifying the first 'ball call' of a match.
A new News Corp website for Australian children aims to teach the importance of reliable news sources.
News Corp Australia is promoting its newsmedia and Foxtel football coverage with a ten-stop tour of regional communities.
Back from a massive world tour, INMA executive director and chief executive Earl Wilkinson has gathered insights into the media-technology intersection in a new report.
The International Classified Marketplace Association is inviting entries for its annual innovation award, which recognise creativity and innovation in the classified advertising industry.
Viewers of Seven's coverage of the Sydney Hobart yacht race yesterday had a preview of the next big TV yachting event... SuperFoiler racing.
More complaints were made to Australia's Advertising Standards Bureau, but of the top ten 'most complained about ads' only four complaints were upheld.
Having taken control of content, Australian football codes are delving deeper into ad tech to exploit new revenue as the golden days of multimillion TV rights deals potentially recede.
Like Oz only bigger, a new News Corp service using data science to target advertising to 140 million Americans leverages two years' experience from a similar project in Australia.
With ad trust issues clouding the data and automation benefits of programmatic, sales teams are distracted from focussing on campaigns and client relationships.
Targetting content to individual platforms is seen as the way to reach the youngest audiences, who are "the future for news".
The USA's Local Media Association has a membership of 3000 newspapers and president Nancy Lane says there are almost as many ideas on how to build digital revenue.
By any standards, it was a good night at the Asian Digital Media Awards for the South China Morning Post... but not unusually, local heroes Singapore Press Holdings didn't do badly either.
Star act at today's opening of the Digital Media Asia conference in Singapore was in fact two acts with a common denominator - billionaire bosses.
Digital Media Asia brought facts and figures, bots from billionaires, machine learning and monetization to its opening day in Singapore.
Let Google entertain you for a chat and the meal some believe they've stolen from you, and you enter a different world.
When Digital Media Asia opens tomorrow, who you meet will be almost as important as who you hear.
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