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eSummit: Engaging with quotes... and catching up with print subscriptions
eSummit: Engaging with quotes... and catching up with print subscriptions

It's a long road ahead if you compare - as they do at Schibsted - digital subscriptions with print ones.

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Tall story sweetened by long chocolate wins record
Tall story sweetened by long chocolate wins record

Here's something you can't do with a digital screen: Splicing six double pages together, German tabloid BZ produced an infographic 2.35 metres long.

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News Corp's 50-strong digital hit-list targets ACM and family-owned rivals
News Corp's 50-strong digital hit-list targets ACM and family-owned rivals

Newspapers in Australia's southern states which have battled floods, bushfires, COVID-19 and the economic downturn this year now face a new challenge: News Corp fighting them for their audience.

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A decade of cutting the buzzwords from global PR-speak
A decade of cutting the buzzwords from global PR-speak

Australian expat Hamish Thompson has published his list of the most abused words and phrases from the tenth year of his Buzzsaw online tool.

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Regional readership and the unmentioned double-digit audience losses
Regional readership and the unmentioned double-digit audience losses

It wouldn't have taken a Roy Morgan readership survey to tell News Corp's strength in regional Australia is in Queensland, while that of Australian Community Media is in NSW and ACT.

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PCA sees opportunity for advertisers in dark times
PCA sees opportunity for advertisers in dark times

A campaign from the UK encourages Australian advertisers to take advantage of the downturn to gain market share.

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ACM's Pope goes back in time with poster art
ACM's Pope goes back in time with poster art

Australian Community Media is doing its bit for tourism in areas which were badly affected by bushfires.

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This week in Fort Worth, where Saturday savings are digital
This week in Fort Worth, where Saturday savings are digital

Delegates in Fort Worth, Texas, for the Key Executives Mega-Conference find themselves in the midst of an experiment.

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Rolling Stone revival costs print readers a Brag
Rolling Stone revival costs print readers a Brag

Doors open and close on Sydney's street and music press with a revival of Rolling Stone this month and the end of The Brag.

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Thelma and Macca help boost reading for preschoolers
Thelma and Macca help boost reading for preschoolers

Books for preschoolers are back as News Corp Australia aims to encourage and inspire families to read with young children in its annual Raise a Reader campaign.

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Real estate stake gives Catalano a hand in the game
Real estate stake gives Catalano a hand in the game

Two scenarios are said to explain Antony Catalano's return to Australia's classified real estate market.

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News promises data share with Knewz aggregator
News promises data share with Knewz aggregator

News Corp's news aggregation platform Knewz has appeared in beta form, "powered by artificial intelligence and curated by news editors".

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Media owners urge business 'advertise to avoid downward spiral'
Media owners urge business 'advertise to avoid downward spiral'

With bookings showing a disturbing downward trend, Australian media companies have launched a campaign to remind businesses why it's even more important to advertise when times get tough

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Meanwhile, 'Cantonese confusion' takes Hong Kong to the UK
Meanwhile, 'Cantonese confusion' takes Hong Kong to the UK

English commuters could have thought they were in Hong Kong when a familiar news title turned up in Cantonese.

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Local and entertainment subscribers lean to national papers
Local and entertainment subscribers lean to national papers

Those who already buy entertainment on subscription are more likely to be bigger buyers of newsmedia, according to a study.

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Gold stars in News promotion for Sydney's big race
Gold stars in News promotion for Sydney's big race

Gold foil and a hand-made pop-up leveraged the power of print in a five day horse racing promotion through News Corp's Sydney Daily Telegraph.

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News struts diversity with inhouse awards
News struts diversity with inhouse awards

A list of finalists for News Corp Australia's 2019 News Awards gives an indication of the current breadth and diversity of the Murdoch outpost.

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AI gets cool as bots handle little details and big data
AI gets cool as bots handle little details and big data

The theory and practise of artificial intelligence came under the microscope when a panel at WAN-Ifra's Berlin Publishing Days discussed the 'coolness' of AI and how it had been thought to be the answer to most human problems.

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How The Economist faces today, and thrives
How The Economist faces today, and thrives

A strategy of putting readers first is paying dividends for the venerable news magazine The Economist, described as a "views paper not a newspaper" by circulation head, Marina Haydn.

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Taking a Polish girlie mag out with a bang
Taking a Polish girlie mag out with a bang

We all know the story about the boss loving the product so much he bought the company: Ifra World Publishing Expo delegates heard a new take on it.

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NBA star's paper routine leads to a speedy shoe sellout
NBA star's paper routine leads to a speedy shoe sellout

Newspaper fan Klay Thompson had fans queuing to buy newspaper subscriptions as part of a promotion based on limited edition shoes.

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Sweet-talking readers leads to double-digit sales growth
Sweet-talking readers leads to double-digit sales growth

Publishing giant ABP has been sweet-talking readers in a campaign which delivers the cha and the chitchat without the sugar.

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Rush to digital 'compromising campaign performance,' says study
Rush to digital 'compromising campaign performance,' says study

Newsbrands continue to grow in effectiveness and act as an amplifier to other media in multimedia campaigns, according to a study of IPA Databank cases.

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WNMC19: Chasing media literacy for digital natives
WNMC19: Chasing media literacy for digital natives

Recognising that catching readers when they are young is the secret to building continual audiences, a World News Media Congress audience heard of several ways media companies were serving junior readers.

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Hard news makes readers pay attention to ads, research says
Hard news makes readers pay attention to ads, research says

New research shows that news stories that pack a punch work harder for advertisers.

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Displaying Articles 1 - 25 of 132
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