Tax demands have become a common denominator in the gradual demise of Cambodia's independent media.

Marginal advertising growth in national newspapers and a 10.1 per cent increase in digital ad spend have been hailed as a "renaissance" of Australia's news brands.

News Corp Australia's much-vaunted commitment to printed newspapers may be coming to an end with new priorities to "markets in growth".

Parallel sessions were the order of Publish Asia's second day, but one everyone wanted to hear was about changes at the South China Morning Post.

It all comes down to trust, whether it's the differentiating trust readers have in newsmedia, or the belief your social media partner won't change the product terms on which you've built a relationship.