Cynics used to say that news was something that happened where journalists were.
With social platforms, that's no longer true, and smaller news teams are having to cover more events in more ways, with a greater array of content elements.
Thanks to new features in Atex's 'connected newsroom' however, feature-rich multiplatform stories aren't just something you put together at the office, they're wherever your team is.
Photos and video - including external sources such as Twitter and YouTube - join text from multiple sources, with a collaborative newsroom concept which easily takes to the road.
Two new features for Atex Digital Media address the planning and assembly of resources, and also communication between journalists and developers - everyone assigned to a story - ensuring it comes together flexibly, quickly and with the maximum impact.
Collections of images quickly become a slideshow; video and elements from social channels, perhaps an 'info' box, are assembled ready to post on a website and elsewhere, and can be assigned and 'reverse planned' for print. All the time, indexing and mandatory metadata keeps things in order.
Features for task assignment and tracking, real time messaging and alerting on multiple devices have been seamlessly integrated into the content production workflow. Key is the hot Slack communications and collaboration tool now integrated with Atex Digital Media to provide an unobtrusive interaction across multiple devices, and being introduced with projects with Newsday and El Pais.
Channel experts and reporters can work together wherever they are, with the new features delivering the collaboration and synchronisation needed to plan and execute the production of news for multiple channels.
The newsroom management features are a natural extension of the workflow and seamlessly integrated into DM.Desk where a web based user interface provides access to all the editorial features of Atex Digital Media.
DM.Desk now takes a new approach to asset management and content management, combining typical features of an asset management solution such as picture desk, dossier creation and video management with the tools for content management and multi channel delivery.
Flexible cloud-based delivery is available, offering the customisation and integration options of an open platform.
Atex has been conducting live webinars to showcase these new features, which were also seen at the Ifra World Publishing Expo/DCX in Berlin last month. In one eye-catching demo, Atex used a live stream from a drone on the field to show how easy it is to integrate this into a publishing workflow, and demonstrate the flexibility of the platform approach.
And with automation and artificial intelligence a growing trend in publishing, Atex showed new features that completely automate the creation of print publications. Software selects layouts according to the advertising input and populates them with the available content, selecting the most appropriate to fit in.
• If you missed the demos, you can still catch up with recordings on the Atex website.
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