Mathrubhumi picks Swedish partner for waste control

Sep 17, 2018 at 08:00 pm by Staff


For Kerala-based Malayalam newspaper Mathrubhumi, measuring waste is a fundamental stage in controlling it.

The publisher - with a total circulation of 1.5 million printed in 16 editions across India - is doing just that with an investment in MWM's CopyTrack system. The Swedish-developed technology will provide for real time follow-up of on-going print production, registering all types of waste in the pressroom and mailroom, and shutting down presses when the correct print run has been produced.

The order - through Indian agent Cadgraf Digitals - also includes realtime roll consumption, monitoring through a mobile app and a business intelligence dashboard module.

Plant and maintenance general manager Bhasi PT says Mathrubhumi expects to achieve realtime control of waste, "which means savings of costs as well as time - key in keeping our production as efficient as possible".

Conceived as the mouthpiece of India's freedom movement, Mathrubhumi was first published in 1923, and now has ten editions in Kerala and one each in New Delhi, Mumbai, Bengaluru, Chennai, Dubai and Doha. Equipment TKS presses and Ferag mailroom.

Pictured (from left) PT Bhasi, Mathrubhumi joint managing director Shreyams Kumar, and Cadgraf managing director A Elangovan


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