Broadcaster and podcaster Nicole Haack has partnered with Adelaide-based Solstice Media to create a new national podcasting and audio production agency.
Haack (pictured) says the partnership will build on the success of her independent podcasting business The Message Pod. "The rapid rise in clients seeking to use podcasting to boost their brand and engage their customers signalled it was time for us to scale-up," she said.
"This need has been accelerated through COVID, where people have been experimenting with remote ways to communicate with their audiences.
"We believe the combination of our experience in audio strategy and podcasting, together with the Solstice team's track record in publishing and marketing will be a win for our clients."
Solstice is the publisher of InDaily, InQueensland, CityMag, SALIFE, The Lead, Forager and Weekend Plus and operates Masthead Studio.
Managing director Paul Hamra says the market for podcasting is growing faster in Australia than anywhere else in the world. "We're storytellers and this is just a newer and emerging platform to tell and share stories," he said.
Solstice Podcasting will service brands, government, member organisations, publishers and entrepreneurs, providing podcasts and content strategies for external audiences as well as internal communications.
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