Helping publishers turn video investments into a successful strategy is the subject of a 'deep dive video day" during WAN-Ifra's International Newsroom Summit in London this month.
The event on November 23 focusses on core challenges from content to production, distribution and engagement, in deciding a video strategy. Experts from around the world will share their experiences and insights for building a video brand, streamlining production, and exploring new forms of revenue from video:
Selymar Cólon, managing editor and senior director of digital, Univisión, will discuss their video strategy in the US and explain through the decision process on the topics and formats as well as platform integration.
Ben Sinden, director of video content at Telegraph Media Group in the UK, will tell how publishers can optimise for the "here and now" while at the same time positioning themselves for the future and generating tangible ROI by maximising engagement and creating new video products.
To maintain the position as a leading media house, VG in Norway made a significant step-up on online video. Helje Solberg, chief executive and editor of VGTV tells the story behind this next generation investment.
Boris Trupčević, general manager for Croatia of Styria Media Group, will share how 24sata's strategy of moving away form TV and returning to online video paid off.
Argentina's La Nación went from producing zero videos to having its own TV channel, cable and satellite. They built the team and the facilities to a broadcast TV within their newsroom. Editor-in-chief Carlos Guyot will walk through their 18-month journey.
Jo Webster, editorial director at Reuters TV, will talk about how Reuters TV has achieved ongoing, habitual engagement over a range of platforms, as well as fostering a start-up mentality across a vast legacy organisation.
Singapore Press Holdings' English-language newsrooms produce 15-25 clips every day, ranging from local news, to syndicated content to user-generated videos. Jonathan Ng, editor, SPH Razor, will outline their efforts and overall video strategy.
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