SPH to offer Singapore clients NewsXtend in three-year deal

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Singapore Press Holdings has struck a deal to sell News Corp Australia's News Xtend marketing service to its customers in the island state.

The three-year partnership will see SPH - which publishes the Straits Times and a range of other newspapers and magazines - offer what has been one of News' fastest growing businesses over the past five years.

The digital marketing service that provides advice to small to medium businesses to market themselves digitally, working one-on-one with business owners to create targeted digital campaigns.

Deputy chief executive Anthony Tan says with Singapore's digital penetration at almost 90 per cent, SPH is "excited" to provide businesses with an affordable and convenient digital marketing solution. "With this new partnership, we are well-positioned to support SMBs by bridging the gap in the solutions available in our domestic market."

According to PwC research, Singapore's SMB sector generates almost half of its gross domestic product and accounts for 72 per cent of employment, with much of the sector being family-owned.

News Corp Australia's managing director for commercial product and platforms, Emma Fawcett said these factors made Singapore an obvious choice for expansion. "Singapore's explicit digital agenda places it among the region's most digital savvy nations, which is something that extends to its small to medium business sector and is highly attractive to a business such as ours," she said.

News Xtend will also provide services such as call tracking, "packaged up into simple, outcome-focussed solutions".

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