A creative partnership with outstream video pioneer Teads will bring DataXu's programmatic video advertising expertise to the Asia Pacific.

Regional vice president and general manager James Sampson says many Australian brands are holding back because of perceived concerns surrounding expertise in the programmatic video advertising space.

Digital video ad spending is rising faster in the US than search and display, and is poised to increase by 21.8 per cent CAGR until 2020. More than 80 per cent of online consumers in southeast Asia watch online video daily.

"This creative partnership allows us to bring our expertise in programmatic video advertising to the region, so that we may continue providing tools for organisations to optimally engage and measure their omnichannel consumers," Sampson says.

"We're also witnessing significant inroads made into self-service programmatic advertising platforms, as part of efforts to offer advertisers increased productivity and complete control."

DataXu becomes the first DSP in the market certified to purchase Teads Studio video units programmatically.