News Corp Australia has brought its metro liftout out of Hibernation, rebranding it SmartDaily and upping series content.
Supporting a new online portal, it brings together feature content originally prompted by the pandemic with the addition of an occasional four topic pages dubbed SmartGuide.
Louise Roberts, currently executive editor of Sydney's Daily Telegraph, takes over as editor, reporting to national executive editor Peter Blunden, with the writing team including new mother Edwina Bartholomew, radio host Joe Hilderbrand on entertainment, Serina Bird on shopping and Sophie Elsworth and Anthony Keane on finance. Plus lots of recipes, sourced from Taste, delicious and Australia's Best Recipes. will supply food content.
News is at pains to emphasise the brand-safe advertising environment, while attracting new subscribers and adding value for existing ones.
Blunden says audiences and commercial partners "really embraced" and he is confident they will enjoy the Spring evolution into an engaging new section.
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