Global viewers are watching almost eight hours of streamed content a week, according to a new report.
The State of Online Video 2020 report commissioned by Limelight Networks says almost half (47 per cent) of people subscribed to a new streaming service in the last six months, primarily because they are spending more time at home.
The second largest driver of new subscription purchases (25 per cent) is availability of new content.
Consumers are price cautious, with almost half (47 per cent) willing to cancel because of high prices, and a third admitting to sharing login information or using someone else's account. Password sharing is highest in Indonesia, with 58 per cent of people admitting to sharing credentials.
Watching user-generated content has doubled over the past year to an average of four hours per week, and YouTube dominating, followed by Facebook.
Delays are a dealbreaker, with two thirds of those surveyed saying they would be more likely to stream a live event if it was not delayed from live broadcast.
The report was based on responses from 5000 consumers in France, Germany, India, Indonesia, Italy, Japan, Singapore, South Korea, the UK and US, aged 18 and older, who watch one hour or more of online video content each week.
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