Survey follows finding that most published images miss metadata

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An IPTC survey is underway to establish how (and whether) photo metadata is being used by news publishers.

The International Press Telecommunications Council's (photo metadata standard, first developed in the 1990s, is the most widely-used metadata standard used by news publishers and others to add metadata to the photos they publish (subject matter, photographer, copyright, etc.).

However, last October 2018, Google announced that it had been working with IPTC and European group CEPIC to include rights-related metadata - such as creator and credit - in Google Images.

Apparently only 15 per cent of images published online have any metadata - and only three per cent have copyright information embedded.

The IPTC survey aims to determine whether and how news publishers use the IPTC Photo Metadata Standard. Click here to take the survey.

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