Melbourne-based independent programmatic trading desk Trade Indy has expanded its regional profile with the announcement of three new appointments.

Executive director James Robertson says the company has recently opened offices in Singapore, Malaysia and the Philippines. "Expanding our Melbourne based trading team supports growth here and abroad," he says.

"We are thrilled to be adding some of Australia's leading programmatic and digital innovators."

Alex Hetherton joins as group managing director, Simon Crean as product director and most recently Rick Mulia as supply and data director.

Trade Indy was established in 2014 by tech entrepreneur Robertson and his brother Mike. They have since been joined by seasoned media sales director Mark Rosenberg.

The company claims an unique offering with proprietary reporting metrics and deep insights into audiences and behaviour, striking a balance between AI and human input to deliver 'best in class' campaign performance.