Tech and ad challenges make Your Money 'too hard'

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Your Money, an unwitting partnership between News Corp and Nine, is to close at the end of next week after failing to find its place in the advertising market.

The joint venture between Nine and News' Australian News Channel - originally been between News and ANC until Nine's acquisition of the former Fairfax Media - had been an early free-to-air venture of News in Australia and a precursor to its ventures into "addressable television".

And a cause for speculation about how well News and Nine could work together.

Now Nine chief executive Hugh Marks and former editor of The Australian Paul Whittaker, who is ANC's chief executive, have announced the endof theproject in a brief statement.
It said the partners had made the closure decision "as the revenue model had proved more difficult than envisioned and not delivered to expectations.
"This was due to a number of factors that could not be rectified in the short term."

They thanked staff and added that market and technical circumstances had "proved too challenging". Where possible the former partners will look to redeploy staff.

Your Money, which commenced on air on subscription TV (Foxtel Channel 601) and FTA TV (Nine digital channel 95) on October 1 last year, will cease broadcasting on May 17.

Pictured: How GXpress featured the launch as part of a feature on addressable TV

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