Triggers, pricing and the 'churn monster' in Stockholm

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INMA will take its media subscriptions week concept to Stockholm with a new summit next March.

The Media Subscriptions Week 2.0 follows an inaugural week in London last April and the recently completed Consumer Engagement Summit in Miami, which focused on retention and churn management.

Next-generation best practices in reader revenue, notably what is happening in Swedish and Norwegian markets, will be the focus of the Stockholm event from March 18-22.

The two components are the March 21-22 summit and a pre-summit study tour.

The summit at Stockholm's Hilton Slussen (pictured) will focus on how to break through the media subscription ceiling after the early victories are behind.

Programming will include the "nuances of triggers, pricing, and defeating the churn monster", and will be chaired by Grig Piechota, researcher-in-residence at INMA and senior researcher at the University of Oxford.

The pre-summit study tour (March 18-20) of Oslo and Stockholm media leaders will feature visits to VG, Aftenposten, Amedia, NHST Media Group, Aller Media, NTM, MittMedia, Expressen, Dagens Nyheter, Aftonbladet, and Svenska Dagbladet, and will be led by INMA chief executive Earl Wilkinson

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