Miles 33 has landed an order for an integrated editorial and advertising system at Northern Ireland's North-West News Group.
The system includes a Gemstone multichannel sales and commerce platform with integrated CRM and customer portal, Beacon ROP and classified planning, CMS3000 credit management and a GN4 multimedia editorial content management system, all integrated into one multichannel publishing solution. The GN4 content management system will be integrated with the existing WordPress WebCMS used across the group.
Installation starts this month, marking the start of a transformation which will include the opportunity of exploring new revenue streams while at the same time improving the current production workflows.
North-West News Group is one of the largest media groups in Northern Ireland. Headquartered in Omagh, Co Tyrone, it publishes eight weekly newspapers and a popular biannual bridal magazine, and also provides digital media content, market leading websites and exhibitions.
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