Vaping 'science' features test issue of what's advertising

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The issue of what's advertising and what's not is in question after the Australian Council on Smoking and Health raised concerns over a series of Philip Morris-sponsored articles in The Australian.

ACOSH chief executive Maurice Swanson says he is asking the Australian department of health whether the articles breached the country's 1992 Tobacco Advertising Prohibition Act.

He said the cigarette maker was "simply diversifying its range of nicotine products to ensure continuing addiction and maintain its profitability".

Swanson said the sponsored articles were advertising and "part of a broader PR campaign to undermine Australia's cautionary approach to the regulation of heated tobacco products and e-cigarettes."

A News Corp spokesman had denied to Guardian Australia that the articles represented advertising for tobacco and said they had no impact on its journalists' reporting on smoking and vaping. "The Philip Morris campaign does not, and was never intended to, promote smoking, cigarettes or vaping."

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