Virtual DMI event analyses digital's 'corona bump'

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WAN-Ifra has set the date for a virtual Digital Media India event to be held in March.

The conference - its tenth edition - will be held from March 2-4 to discuss digital revenue and technology challenges for news publishers and provide strategic direction for driving business this year.

It is the first time the event has been organised virtually.

Organisers say that while the COVID-19 pandemic disrupted almost every business, it has also brought about a positive change in people's reading habits. The consumption of content on digital platforms has increased and has led to a boost in digital subscription and advertising revenues for many publishers worldwide.

Digital Media India 2021 will bring case studies of successful publishers from across the world who are sustaining this 'corona-bump' business opportunity, and will highlight the top trends for the year.
Some of the topics of the conference include:
-Digital Innovation: What makes the difference and how to pivot to be a digital friendly news organisation;

-Digital revenue: Managing the subscription and advertising revenues, finding the right mix;

-Product strategy: How a product lead strategy helps better retention of subscribers;

-Revenue ideas: Going beyond advertising, other ideas including content to commerce that help to ramp up revenue;

-Technology: Using data to develop user experiences, best practices;

-Technology: Cookies and privacy, how to manoeuvre the conundrum; and

-Digital transformation: Case studies of successful transformation of the business for digital growth.
Conference timing will be 10am-12 pm and 3-5pm on all three days.

Winners of the 2020 South Asian Digital Media Awards will be honoured on the afternoon of March 3. Entries in the competition which recognises outstanding work by news publishers in digital media have been evaluated by 20 judges from across the globe.

For programme updates, please see

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