The run-up to September's Inform NewsMedia Summit event has begun with the announcement of Zenith US innovation head Tom Goodwin as keynoter.

Also announced for the one-day Sydney conference (September 14) are Newsworks UK chief executive Vanessa Clifford and former Washington Post innovation chief

Jarrod Dicker, who has since founded Po.et, described as "a platform for a new decentralised media economy".
NewsMediaWorks chief executive Peter Miller saysthey are part of another world class speaker line-up: "Speaking on commercial and product innovation in not only news publishing but also global trends, Inform will bring its audience the best marketing and publishing executives and the vital role of quality journalism in an era of fake news and mistrust of social media platforms," he said.

Goodwin (pictured) is author of Digital Darwinism, and was voted LinkedIn's number one voice in marketing with more than 570,000 followers on the platform. An industry provocateur and commentator on the future of marketing and business, he is a columnist for The Guardian, TechCrunch and and frequent contributor to the World Economic Forum, GQ, Ad Age, Wired, Ad Week, Inc, Quartz and Digiday.

Vanessa Clifford is chief executive of Newsworks, which markets the UK's national news brands and works with advertisers and agencies to help them harness the influence and context of the national press. She has worked in the media and marketing industry for more than 25 years in a variety of roles rising from a media trainee working on Farleys and Wrigley to working on the client side at British Rail as head of media and marketing in the year running up to its privatisation, before returning to media agencies.

While at the Washington Post, Jarrod Dicker founded RED, the Post's research experimentation and development team. There he oversaw the company's technology, product, operations and strategy.

Inform aims to bring together the leading minds in news media, catering to advertising and media professionals either working with, or within, newsmedia brands. Other speakers and panels will be announced in the lead up to the event.

The annual News Media Awards gala dinner will follow the summit on the evening of Friday September 14. More information on both from http://www.informsummit.com.