Wins for Two Sides in anti-greenwash campaign

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Print promotion not-for-profit Two Sides says 335 of the 921 worldwide corporations it investigated have removed misleading 'go green' claims.

Country managers met in London last week and vowed to continue efforts to stop organisations making misleading anti-print and paper messages in their customer communications.

More than two-third of the organisations investigated as part of the anti-greenwash campaign were found to be using unsubstantiated claims regarding paper's impact on the environment, "usually in breach of local advertising regulations".

Two Sides Australia executive director Kellie Northwood says the group has seen "more and more companies acknowledging misleading messaging and taking precautions to ensure strong brand values align with the modern-day consumer".

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