Woolworths takes customer data to media screens

Woolworths takes customer data to media screens

Australian supermarket chain Woolworths - which publishes one of the country's highest-circulation print magazines - is to use customer data to target them through billboards.

A new in-store digital billboard advertising network known as the Woolworths Screen Network has been launched by its recently-established media division.

Among its tasks will be to deploy networked screens in supermarkets, Big W, Dan Murphy's and Big W outlets.

A search advertising tool called Cartology Promoted Products is also part of the initiatives aimed at allowing suppliers to target customers using data from its loyalty scheme and part-owned data analytics business Quantium.

Pictured: Cartology managing director MikeTyquin