Workflow revolution starts with advertorials

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Publishing house Nürnberger Presse is to use Context-X for the production of its advertising inserts, advertorial pages and supplements.

Developed by ppi Media and Digital Collections, the editorial system will streamline workflow, and follows the installation of DC's DC-X asset management system at the Nuremberg publisher.

Aside from efficient content management, external editors and writers can now be integrated into the workflows much more easily when producing advertorials, adding their materials for pages via a web browser. ppi Media provides the interfaces that connect InDesign and the DAM system, with WYSIWYG previews making it possible to write accurately and line by line. Staff also benefit from sophisticated status management for documents, and time needed to produce certain products is being reduced significantly. "We are delighted about the increase in efficiency that we have seen so far and that goes back to our use of Content-X", says head of advertising Michael Bayer.

Other products, including magazines, will now switch progressively to Content-X.

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