Expansion of Australia’s out-of-home market progressed this week with Ive Group’s move into the segment and TorchMedia going further ‘up the line’.
Commercial printer and the country’s “largest diversified marketing company” Ive announced on Monday it had agreed to buy digital out of home media company Motio, its first move into the fast-growing sector.
Motio has more than 1,300 digital screens in 1000 locations around the country – primarily in health, cafés, licensed venues and indoor sport and leisure facilities, “where audiences are stationary and attentive” – and generated $9.2 million in revenue last year, up eight per cent on 2025.
Ive says the deal brings “proven expertise” in media planning, audience strategy and media sales, together with a robust, scalable ad-serving technology stack and an established location-based media network, and also complements its recent Daily Press acquisition.
Ive told investors it was “one of the few Australian marketing services businesses able to take a client “from idea through to measured delivery on its own network”, and will be able to service Motio’s diverse client base with a variety of offerings.
Meanwhile, Claude Media-owned transit media solutions supplier TorchMedia – no connection with the Engish family’s suburban newspaper chain Torch Publishing – has expanded its light rail advertising portfolio in Sydney with the rollout of a digital advertising network at stations along the L1-Inner West (Central to Dulwich Hill) line.
Launch partners include investing platform Stake, Western Sydney University, and gift card provider Giftzzy. Since July, 26 screens have now gone now live across 17 light rail stops from Sydney’s CBD to the inner west.
Pictured: Ive Group’s facility in south east Melbourne