Audience engagement comes with The Works

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Stats to support newsmedia companies' persuasive case to agencies and advertisers never looked so good as in the latest edition of The Works.

The NewsmediaWorks quarterly profiles Australia's multiplatform, digital and print - including community newspapers - offerings and looks at specific market segments.

DIY enthusiasts are an example of the opportunities presented by multiplatform campaigns, while newspaper readers keen interest in sporting events makes them a popular source of information for those wanting a flutter... or a serious bet. Profiles also address reaching those buying a home - or fixing up the one they have - or with an interest in cruising, buying a car, phone or bottle of wine.

The report says digital news is now read by 13 million Australians who not only have money to spend, but also influence other people's purchase decisions.

Four age groups, their readership and behaviour are covered in a picture of news media audiences.

The Works is available for download.

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