Designer Jacek Utko and Fairfax Media's Australian metro publishing head Chris Janz have been added to the roster for NewsMediaWorks' Inform summit in September.

They join a line-up which already includes keynoter and "global authority on trust" Rachel Botsman, plus Mark Ritson, Earl Wilkinson and Nicole Sheffield.

The former Fuuture Forum event takes place at Sydney's new International Convention Centre on September 6.

this year's restyled event has been expanded to tackle content and commercial strategies and showcase expert opinions from the wider news media sector encompassing print, online, radio and TV.