Swiss media marketing company Admeira is to use Lineup's Adpoint system for sales and operations across the business.

Owned by publisher Ringier and Swisscom, Admeira offers services to advertisers, agents and other providers of advertising inventories. The cloud-based solution will cover the entire media sales journey - from order creation to final billing - help to transform how it sells, delivers and serves an ever-growing customer base.

"It was this holistic system approach that we think will be a game-changer for us," says strategic projects and analysis director Thomas Kords. "In just two years Admeira has developed a sales portfolio of more than 80 media brands which reaches nine out of ten Swiss residents via progressive media channel approaches.

"As our sales capabilities and offerings have grown, so has the complexity, range and cost of the IT and sales processes that support this. Adpoint's technology will simplify all of this."

Adpoint will integrate with Salesforce CRM via a plug-in, enabling it to do real-time inventory checking, instant campaign reservations and revisions all within the Salesforce interface.

Headquartered in Zurich, Admeira is Switzerland's largest marketing company and represents wide-reaching media brands with high credibility and relevance in the print, radio, TV and online domains. It also enjoys exclusive rights to market SRG's premium inventory.