Survey backs gender equality in the news industry

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A survey on gender equality in the news industry supports WAN-Ifra's involvement in the 'Step it Up' UN Women Gender Equality Media Compact.

The initiative aims to promote women's leadership within the media industry and reduce gender bias in the news, and supports UN Women in its goal to achieve a 50/50 representation of women across all industries by 2030, and UNESCO's "Women Make The News" campaign.

As part of International Women's Day celebrations, WAN-Ifra released the 'Gender Reality Check' survey for media houses to take during the month of March. The survey examines how news publishers can promote women's voices in the industry and it explores how the management of media houses can increase women's leadership in the news, and, how we as an industry can collectively promote gender equality.

The survey builds upon UNESCO's Gender Sensitive Media Indicators and supports UNESCO's Who Makes the News initiative.

Global reports show that men occupy 73 per cent of the top media management jobs, whereas women occupy just 27 per cent. Among the ranks of reporters, men hold nearly two-thirds of the jobs. However, companies are recognising that having women in all levels of the organisation, including management and the boardroom, also makes business sense.

Media development director Melanie Walker says WAN-Ifra is uniquely placed to identify industry-led solutions to promote gender equality in news media: "We also know that many of our members are undertaking serious measures to promote gender equality in their newsrooms and boardrooms. We want to learn more to begin a conversation about how work together as an industry to accelerate this change.

Click here to contribute to the survey.

The survey also supports the 'Step it Up' UN Women Gender Equality Media Compact, an initiative to promote women's leadership within the media industry and reduce gender bias in the news.

For more information please contact Melanie Walker, melanie.walker@wan-ifra.org

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INDUSTRY | BRIEFS
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