An award-winning press ad for Western Australian steel supplier Midalia Steel attracts attention with a classic animation technique. Inserted transparent film is the enabler for the ads which appeared in rural and metropolitan newspapers. Readers were encouraged to interact with the ad via the headline, ‘Watch them escape’. Readers slide the film across the vertically-lined image to make an animated horse run off the page. The tagline reads, Fence them in with K-Rail. The innovative concept –recognised in WA's Caxton Creative Exercise – in which the agency Ad Impact won the competition. It is currently being featured by industry promotional group The Newspaper Works, and is featured in the video below: