Atex has added support for a widget plug-in framework to its its Polopoly Web content management system enabling third-party components to be added to a website with little or no software development. The company says the latest phase of its platform initiative means software developers can create and exchange elements with others using the Polopoly widget plug-in model. This will help reduce the overall cost of Polopoly website development as companies can acquire new elements instead of building them in-house. Atex also plans to create a ‘storefront’ to sell and swap digital components. Global product manager Anders Weijnitz says the exchange will work “not just between customers, but between Atex developers and third-party service providers as well – creating an entire Polopoly ecosystem where enhancements and elements will be available to any Polopoly 9.14 customer.” Atex has a plug-in available to allow connectivity between Polopoly and its A-Series digital asset management system so that editors can publish archive material online. Polopoly 9.14 sites can also make use of third-party products to provide fully packaged and validated integrations, with video streaming, social media apps, content gating, pay-per-view models, and other internet functionalities added quickly.