There was only one winner, but Blippar users had a few dollars each way on the US presidential result.
The augmented reality technology was used by both Barack Obama and Mitt Romney to build support, raise funds, and even have a virtual photograph taken with the contender.
Obama supporters were invited to scan a US$5 note to link with content including grass roots support organisations and ‘high five’ the president.
Republican supporters could get behind Romney, literally, by using the Blippar app to click a US$10 note for content including the opportunity to have your picture taken shaking hands. Here’s the video:
As dawn was breaking on post-election America, the Obama video had been viewed 5464 times, and the Romney one only 303 times.