UK’s Express, Star launch Windows Phone apps

Feb 07, 2013 at 04:00 pm by Staff

Publishers in ‘catch-up’ mode following the launch of Windows Phone include Northern & Shell, which has new apps for the Daily Express and Daily Star.

Apps for the two UK tabloids plus OK!, Star Magazine and new! Magazine are in addition to Windows 8 and Windows RT apps developed for the piublisher by PageSuite last October.

They are based on a Dynamic App framework which uses a single workflow to publish content to iOS, Android, Kindle Fire and Windows 8, and include interactive replica editions and a full archive.

The PageSuite app framework is PDF edition-based, and publishers can launch as stand-alone apps, integrate with Newsstand, or plug-in to existing product subscriptions. The company says customers including Metro Canada, Express Newspapers, Denver Post, Archant and The Scotsman use it to feed their apps direct from their digital editions.

Applications can be downloaded and previewed from a personalised website before submission to the App Store.


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