Star Malaysia has launched an enhanced digital replica version of the top-selling English-language daily tabloid.
The Star ePaper – which went live on April 1 – offers subscribers new tablet and online editions, both powered by NewspaperDirect’s SmartEdition and PressReader technologies.
Editions deliver all the content from the printed publication – including StarBiz and Metro sections – and allow subscribers to read the paper online or downloaded to a PC, smartphone or tablet. iOS and Android versions are supported.
Readers can switch between replica/page view and article view, or read from cover-to-cover by swiping from page to page. Stories can be shared on Facebook and Twitter or via email, and a ‘listen’ option allows them to hear articles read aloud.
“Smartphones and tablets provide a fantastic growth opportunity for ‘The Star’ by enabling us to give our readers the content they want, the way they want it, where they want it,” says digital business chief operating officer Wong Siah Ping.