Late March is time to head back to West Chocolate Avenue, Hershey, for a sweet confection of innovation and inspiration.

This year's America East conference includes a new circulation track, developed through a partnership with 360 Media Alliance and I-SCMA.

Dates for the event are March 30-April 1, when an expected more than 600 attendees are expected to return to its regular venue at Hershey Lodge.

Sessions promise insights and best practices for publishers and chief executives as well as digital, revenue, circulation and technology and operations professionals, and the event is supported by a trade show which spans both digital and print technologies.

Among confirmed speakers are:

Bill Day, executive director of Frank N. Magid Associates (Changing news consumption: How to attract millennials and keep boomers);

Earl Wilkinson, chief executive of INMA (News media outlook 2015: The new multi-platform brand imperatives);

Mike Centorani, co-founder of Sales Transformation Now (Managing and onboarding a cutting edge sales force);

Jean Ellen Cowgill (right) president of Atlantic Media Strategies;

John Newby, Publisher of The Times;

Josh Stearns, director of the Geraldine R. Dodge Foundation's Journalism Sustainability Project;

Mike Zinser, founder of The Zinser Law Firm.

More details at www.america-east.com