Copy School is coming to Melbourne, thanks to a partnership with The Newspaper Works.
Designed to encourage "the best quality copywriting across all advertising media" it will bring together some of Australia's best creative writers and directors for a course between May 18-22.
Venue is the office of Fairfax Media's The Age and host will be Mark Sharman of
Sharms Consultancy. Among guest tutors are Nigel Dawson (Three Wise Men), Ruth Lamberd (Herald Sun/Sunday Herald Sun), Paul Taylor (M&C Saatchi Melbourne), Ant Keogh (Clemenger BBDO), Doogie Chapman (Cummins & Partners), Paul Reardon (Whybin TBWA), Ron Mather (It's The Thought That Counts), Jim Ingram (Cummins & Partners) and Ted Horton (Big Red Melbourne).
Convenor of Copy School, Ray Black says he is delighted with the partnership: "This is a rare opportunity for young copywriters who are employed in creative and media agencies, or aspire to a career in advertising, to take part in workshops with the industry's best to inspire and hone their skills."
Newspaper Works chief executive Mark Hollands adds, "Creative talent - and the creative process - are both vital to the future of the advertising industry. We are pleased that Melbourne creative talent will now benefit from the excellent Copy School programme."
Interactive workshops in Melbourne will focus on copywriting across all media including print, radio, TV and digital platforms. The course content will focus on briefs, developing narratives, storytelling for brands, headlines and editing and presenting to clients. On day one, participants will be given a real world brief that must be delivered on the final morning of the course.
Some 20 young copywriters - or those wanting to become a copywriter - are invited to attend the workshop series. They will need the $250 fee - which is being donated to Frontyard Youth Services, run by Melbourne City Mission - or an employer willing to come up with that fully tax deductible sum.
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