This is a video from News Corp's new Internet Action Force viral video site.

Seems it's exactly the sort of strange place chief executive Robert Thomson was having a go at when he criticised the "rubbish" on Buzzfeed during last December's UBS Global Media and Communications Conference.

Except this isn't Buzzfeed, it's News Corp.

Presented under the imprimateur of the New York Post, IAF is one of several new websites shown at its Digital Newfronts event in New York - another focussed on high-end residential real estate - and its launch has been so low-key that videos like the one above have so far only scored audiences in the low hundreds (360 when we clicked the one above).

Earlier a recorded presentation from Thomson talked about the influence of the digital platforms, asserting "our original video tells stories that matter".

A media kit describes IAF as "a codename for the world's first rapid-response team of highly-trained, socially-awkward digital nerds". It will "find the best of the world's weirdest and spark original conversations".

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