The Newspaper Works has added three more speakers to its Future Forum programme.

Mobile specialists Mark Challinor and David Murphy, HuffPost's Lauri Baker, Jane Hastings of APN unit NZME and Google's Jason Washing are all recent additions to the roster.

With the focus on mobile - seen as one of the defining forces in the restructure of the news publishing business and expected to deliver the industry's biggest audience segment - the conference will focus on opportunities and challenges.

Apart from being this year's INMA president, Mark Challinor is a specialist in mobile strategy and former director of mobile platforms at the UK's Telegraph Media Group. Also speaking at the event in Sydney (September 10-11) are:

-David Murphy, co-founder of Dot Media and its trade website mobilemarketingmagazine.com, who leads courses across Europe for journalists and media agencies.

-Google director for strategic partnerships Jason Washing will outline strategies for optimal use of the search giant's products, as well as partner solutions to drive revenue.

Lauri Baker, vice president for brand strategy and sales and head of branded content at The Huffington Post. Named one of NewsCreds 'most influential content marketers', she will share HuffPo's story and its approach to content marketing approach, and its use across paid, owned and earned channels.

Chief executive of NZME Jane Hastings will introduce and update on the APN business which has comprised APN NZ, The Radio Network and GrabOne since September 2014.

The 2015 Future Forum is being held at the Hilton hotel in Sydney's George Street from September 10-11. Organisers say more speakers are to be announced.

The programme also includes the Advertising and Marketing Awards cocktail party on Sep 10 and the PANPA Newspaper of the Year Awards gala dinner on Sep 11. More details click here.